Why Having a Website Is Crucial for Your Business
Do you know more than 70% of businesses have websites in 2023? The website is the most important digital asset of your business. A business website is not an option. It has become necessary in this digital era. People depend on the Internet for their daily needs. With a digital presence, this digital footprint gives you an edge in terms of targeting audiences. Here we will discuss how important a website is for business.
Misconceptions
According to size, there are three main categories of business: small, medium, and large enterprises. People who have small businesses have many misconceptions when it comes to business websites. Their owners thought they had to buy hosting, pay annual charges, find a suitable domain, and hire a web developer to customise it according to their business, resulting in a lot of investment.
The horrible picture in their minds has made them limited to social media ads and posts. That is not true. Building a website for a business is a simple task. With the AI domain finder, web builder, and Word Press plug-ins, it’s a matter of minutes at a reasonable cost.
Building Credibility
Do you know, according to 84% of US citizens, businesses with websites are credible as compared to others? Here we discuss the role of a website in building credibility.
Credibility In Business
Credibility is everything in our digital world. Strong credibility means more customers, which results in increased loyal customers and revenue, and vice versa. The survival of a business is at risk if it lacks strong credibility. It helps.
- Attracting customer
- Increase customer loyalty
- Attracts more buyer
- Helps in Loan Approvals
How Website Strengthen Credibility
Everyone knows first impression matter most. The website shows products and services in a positive way and gives a strong impression. A Business website is a Digital footprint that boosts clients’ confidence. More confidence = more credibility. The difference between the confidence of US citizens on search engines or social medial platforms is 87%.
Increase In Online Traffic
Online traffic is like a virtual heartbeat for your business. The primary goal of promoting any business online is online traffic.
Statistics on Internet Usage
On Google, the average number of searches per second is 0.4 million. 55% of people search online for reviews, feedback, or compare different products and services. Thirty per cent of people return to a website where they made a previous purchase. Search engines are the centre of internet traffic. A professional business site is the fastest way to capture that traffic.
Potential Audience
With a business website, you can target potential audiences. Ninety per cent of people contact the company within just 24 hours after searching online. The website allows you to hook up the audience and clear their misconceptions at a very reasonable cost. The optimised appropriate business website helps you to target :
- People with specific gender or age
- Any community
- Any region around the globe
Cost-effective Marketing Tool
The website is cost-effective compared to other forms of marketing. A business website is like a one-time investment. Anyone can read a blog about your brand years later.
Comparison With Traditional Marketing
Television ads, newspapers, and billboards are traditional forms of marketing. Billboard or short TV video advertisements did not provide proper brand information. On the website, you can explain your products in detail in the form of a blog. Unlike traditional marketing websites, this website provides the opportunity to answer people’s questions about your brand.
Track And Analyse Traffic
Suppose you advertise your product in a newspaper. There is no specific way to find out what your audience is. With business websites, you can analyse your traffic with tools like Moz and SEMrush. You can also compare your traffic and sales from month to month. You have a proper idea of people’s reactions to your product.
Final Thought:
Website is important for business these days. Before choosing a brand name, do proper research about the domain name. It is essential to find a domain name with .com on the name of your brand. A business website gives your customer access 24/7 to contact you. Creating a business website gives your brand international recognition.